Privacy Policy

Updated on January 2026
1. Who We Are

Masdar Al Hayat for Food Industries Ltd. Second Industrial City, Riyadh, Kingdom of Saudi Arabia Phone: +966 11 265 6000 email Id: customercare@masdar.sa

2. What Information We Collect

We may collect the following personal data through forms on our website: - Name - Email address - Phone number - Uploaded files (e.g., CVs, documents) - Written messages or idea descriptions - IP address and general browser data (via cookies) This data is collected through the following pages: - Contact Us - Submit Your Idea (Flavour Lab) - Careers

3. How We Use Your Information

Your information is used for the following purposes: - To respond to your inquiries or feedback - To evaluate recipe or product ideas submitted via Flavour Lab - To process career applications - To communicate about our products, services, or events (if opted in) - To improve website performance and user experience

4. Where Your Data Goes

We may forward your submitted data to: - Our internal teams for processing and response - CRM, which we use for secure and organized communication - Website backend databases - Strategic consultants under Non-Disclosure Agreements (for research or idea evaluation) We do not sell, trade, or publicly disclose your personal information to third parties.

5. Submit Your Idea – Data & IP Rights

When you submit an idea via Flavour Lab: - You confirm the idea is original or public domain. - You grant Masdar Al Hayat a worldwide, royalty-free, non-exclusive, irrevocable, and perpetual license to use, publish, adapt, and distribute the idea for product development, branding, or marketing. - You acknowledge that your submission may be stored and reviewed by our team and consultants for potential inclusion in our Flavour Lab Hall of Fame. Read more in our Terms & Conditions.

6. Use of Cookies & Analytics

We use Google Analytics to track user behavior and improve our website. This includes anonymized data such as: - Page visits - Session duration - General location - Device/browser type You can opt out by adjusting your browser cookie settings.

7. Data Security

We implement appropriate security protocols to protect your data from unauthorized access,misuse, or disclosure. Only authorized personnel have access to your personal data.

8. Data Retention

We retain submitted data unless: - It is no longer needed for its original purpose - You request its deletion All data is securely stored within our systems and protected by internal controls.

9. Your Rights

You have the right to: - Request access to your personal data - Correct inaccurate information - Request deletion of your data - Withdraw any previously given consent To make a request, please contact us at: Phone: +966 11 265 6000 email Id: customercare@masdar.sa

10. Policy Updates

We may update this policy from time to time. Changes will be reflected on this page with an updated effective date. Thank you for trusting Masdar Al Hayat. We are committed to treating your data with the same care we put into every product we create.